The company current uses a proprietary e-learning tool to train their employees. The call this program NXSTEP. It is a computer software package that trains new and existing employees on all aspects of working for the company.
Edible Arrangements. (2012). Why edible arrangements. Retrieved from http://www.eafranchise.com/WhyEdibleArrangements.aspx
When a new franchise is opened, the Edible Arrangements headquarters offers a two week on site training as well as a one week web-based training using NXSTEP. Other training courses are offered, but the internet based training is the most cost effective. Other forms of technology used with new franchise owners are web-based resources and internet based meetings in real time.
Entrepreneur. (2013). Edible Arrangements International, LLC. Retrieved from http://entrepreneur.com/franchises/ediblearrangementsintlllc299915-0.html#
In addition to the technology mentioned above by Michael and Candace, Edible Arrangements aggressively uses social networking to market and sell their products and franchises. Currently you can find Edible Arrangements on Facebook, Twitter, Google+, YouTube, and Pinterest. These social networking sites allow viewers to not only see the company’s various products but also share the company’s “happiness” through “word of networking”.
Below is a link to a YouTube video for the company’s Mother’ Day campaign. http://www.youtube.com/watch?v=4g_BgXUqqnI&list=UU9r_fmXxwIBHfNl9eaJcQgQ&index=1
Reference: Edible Arrangements, LLC. (2013). Edible Arrangements. Retrieved from http://www.ediblearrangements.com/
The company current uses a proprietary e-learning tool to train their employees. The call this program NXSTEP. It is a computer software package that trains new and existing employees on all aspects of working for the company.
ReplyDeleteEdible Arrangements. (2012). Why edible arrangements. Retrieved from
http://www.eafranchise.com/WhyEdibleArrangements.aspx
When a new franchise is opened, the Edible Arrangements headquarters offers a two week on site training as well as a one week web-based training using NXSTEP. Other training courses are offered, but the internet based training is the most cost effective.
ReplyDeleteOther forms of technology used with new franchise owners are web-based resources and internet based meetings in real time.
Entrepreneur. (2013). Edible Arrangements International, LLC. Retrieved from http://entrepreneur.com/franchises/ediblearrangementsintlllc299915-0.html#
In addition to the technology mentioned above by Michael and Candace, Edible Arrangements aggressively uses social networking to market and sell their products and franchises. Currently you can find Edible Arrangements on Facebook, Twitter, Google+, YouTube, and Pinterest. These social networking sites allow viewers to not only see the company’s various products but also share the company’s “happiness” through “word of networking”.
ReplyDeleteBelow is a link to a YouTube video for the company’s Mother’ Day campaign.
http://www.youtube.com/watch?v=4g_BgXUqqnI&list=UU9r_fmXxwIBHfNl9eaJcQgQ&index=1
Reference:
Edible Arrangements, LLC. (2013). Edible Arrangements. Retrieved from http://www.ediblearrangements.com/